DON'T BE QUIET PLEASE
Social Purpose
Pharrell and Adidas partnered to give the people of New York a sense of authority, a stage to speak on, a platform to spread love and positivity. 6 umpire chairs were set the city to give everyone the opportunity to be heard
Social Purpose
Pharrell and Adidas partnered to give the people of New York a sense of authority, a stage to speak on, a platform to spread love and positivity. 6 umpire chairs were set the city to give everyone the opportunity to be heard
The Quiet Please campaign has partnered with the non-profit HORIZONS to create scholarships for youth tennis players, as well as announced a donation to the NYC Parks Department to restore tennis courts throughout the city.
The campaign kicked off with a tennis clinic for New York's youth. Adidas sponsored tennis athletes, Pharrell Williams, and local youth organizations gathered at Frederick Johnson Community Court in Harlem New York where Pharrell delivered the campaign manifesto.
RETAIL APPLICATION
Pharrell and Adidas collection was inspired to disrupt the norms of the game. 10 pop up shops were placed around NYC with key partners and in Adidas own store to showcase the full Mens and Women's collection.
My scope:
-
Project Architect
-
Programing lead
-
Lead Design Director
-
Oversight of all production elements
-
Marketing and activation lead
-
Social Chair