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NMD
LAUNCH
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Instore activations & Launch events
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With roots in the early 90's Equipment Runner, the EQT 93/17 reinterpreted the model with the latest in innovation from adidas. A pixelated camo Primeknit upper and Boost outsole bring the EQT into 2017 in bold fashion.
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UNDFTD
Pop Up
LA
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UNDFTD and adidas Originals partnered to open “Forever Developing” exhibit that features photographic work from 12 LA-based creatives who were tasked with creating a visual story using one roll of film.
Meanwhile, the interactive “Camera Obscura” pop-up, features a life-size pinhole camera that allows visitors to epxerience early photographic techniques of image projection and recreation.
Pop Up
NYC
LAUNCH
LA
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Launched pop-up exhibit in honor of the design philosophy behind their NMD sneakers celebrating the history of photography.
The ideology behind the brand is “the past empowers the future,” and the new camera obscura pop-up gave people a chance to experience photography long before the digital era to show how much technology has advanced.
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