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EQT
LAUNCH
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Instore activations & Launch events 

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 With roots in the early 90's Equipment Runner, the EQT 93/17 reinterpreted the model with the latest in innovation from adidas. A pixelated camo Primeknit upper and Boost outsole bring the EQT into 2017 in bold fashion. 

CONCEPTS

Instore activation 

NYC & BOSTON

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Concepts partnered to help debut the latest model for adidas, the EQT 93/17. . In-store events were held at Concepts NYC and Cambridge locations, allowing local customers first dibs on the sought after sneakers. 

UNDFTD

Launch Party & Pop up

LA 

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Adidas and UNDFTD hosted a house party in downtown LA to celebrate the launch this week of the Adidas EQT and the partnership between the two brands on a pop-up space in UNDFTD’s original shop on La Brea.

My scope:

  • Project Lead

  • Lead Design Director

  • Oversight of  all production elements 

  • Marketing and activation lead

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