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EQT
LAUNCH
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Instore activations & Launch events
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With roots in the early 90's Equipment Runner, the EQT 93/17 reinterpreted the model with the latest in innovation from adidas. A pixelated camo Primeknit upper and Boost outsole bring the EQT into 2017 in bold fashion.
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CONCEPTS
Instore activation
NYC & BOSTON
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Concepts partnered to help debut the latest model for adidas, the EQT 93/17. . In-store events were held at Concepts NYC and Cambridge locations, allowing local customers first dibs on the sought after sneakers.
UNDFTD
Launch Party & Pop up
LA
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Adidas and UNDFTD hosted a house party in downtown LA to celebrate the launch this week of the Adidas EQT and the partnership between the two brands on a pop-up space in UNDFTD’s original shop on La Brea.
My scope:
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Project Lead
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Lead Design Director
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Oversight of all production elements
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Marketing and activation lead
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